NetBase is the brand name for a group of social analytics companies now commonly called NetBaseQuid. Each of these brands has a distinct focus. NetBase provides solutions for social media marketers, including listening tools and influencer management software. NetBase also offers custom research and analysis services and training and speaking engagements.
The company’s flagship product is NetBase Social Analytic Suite, which has three components: a listening tool, an influencer management tool, and a content discovery tool. Quid is a software-as-a-service (SaaS) company focusing on branded content marketing and influencer engagement through social media. It has two core offerings: Quid Content — a platform that tracks branded content performance and influencers — and Quid Insights — a set of tools designed to streamline analyzing social data related to branded content efforts. Read on for more details about these business software brands.
NetBase: Social Media Analytics
NetBase was created as a social media analytics company in 2005. NetBase’s flagship product is a social analytics solution called NetBase Social Analytic Suite and It gives social media marketers a holistic view of their brand’s social presence. The product’s core functionality includes listening tools, influencer management software, and content discovery functionality. NetBase’s listening functionality includes social media monitoring and real-time sentiment analysis. The monitoring capabilities include real-time social media monitoring, scheduled social media listening, and social media alerting. The sentiment analysis functionality is designed to identify positive, negative, and neutral posts surrounding a brand or topic.
The influencer management functionality allows brands to discover, engage, and analyze the impact of key influencers. The content discovery functionality identifies trending topics and uncovers content relevant to a brand’s social presence or campaign.
Quid: Influencer Marketing Software
Quid is an influencer marketing SaaS solution created by NetBase in 2017. The Quid software provides brands a simple yet powerful way to manage influencer campaigns. It includes campaign management functionality, collaboration tools, real-time data insights, and an influencer search tool. Campaign management functionality includes:
-Collaboration tools for team members.
-Real-time data insights.
-A social media-based approval process.
Collaboration tools allow brands to connect with influencers, track the progress of ongoing campaigns, and manage contracts and payments. Real-time data insights include the ability to view overall campaign performance, track the performance of individual influencer campaigns, and monitor the engagement of influencers with a brand’s content. The influencer search tool helps brands find influencers based on specific criteria, such as content type, location, and influencer followers.
Quid Insights: Branded Content Data Analytics
Quid Insights is a set of branded content analytics tools created by NetBase in 2017. It allows brands to measure the performance of their branded content on social media and determine how effective various content formats are. The branded content analytics tools include a social media insights solution, a content insights solution, and a branded content insights solution. The social media insights solution provides brands with a detailed analysis of engagement across social media platforms.
It also includes an influencer engagement report to determine the impact of top influencers on social media. The content insights solution identifies which content items are most successful. The branded content insights solution tracks the performance of specific branded content assets across social media platforms.
The social media analytics companies that makeup NetBaseQuid provide brands with some benefits, including streamlined social media campaigns, improved content management, and a greater audience understanding.
NetBase Quid uses its NLP technology to analyze social media data for clients in financial services, retail, consumer products and healthcare industries. For example, it has analyzed Twitter data to predict movie box office sales, analyzed Facebook posts to understand brand perception, studied forum discussions about pharmaceutical products, and monitored blogs for topics related to disease outbreaks such as flu or measles.
Social listening tools are valuable for tech companies because they can help monitor what people say about their products and services on social media. They can also help them identify customer complaints and resolve issues quickly.